How to Scale Your Digital Growth with Your Business Growth
It is a good feeling when you notice significant progress in your business. However, you must evaluate to determine whether you are doing all you can to reach your fullest growth potential. There may be an area of concern that you are not aware of. So, while it is amazing to see your business grow, if you do not check every area of your business, get feedback, and stay abreast of the competition, then you may find your business losing steam and start regressing.
Why You Should Scale Across the Board
Scaling is the same as sizing. Businesses can negotiate favorable terms, volume discounts, and exclusive dealings with other organizations by leveraging up with sizing. With the business scale, you will optimize the efforts that go into the operation of your business (Source: Josh Lowry). It will focus more on the optimization and not the duplication of your efforts. There may be some duplication of areas that are tremendously helping your brand, but after a while, you must adjust or eliminate those areas to stay abreast of the competition.
Businesses using scale possess operating leverage. Revenue growth is greatly possible with little to no increase in operational costs. Operational costs include sales, administrative fees, advertising, and more.
Set Goals for Your Social Media
One major way these days to scale your business is by using social media platforms. One thing you should do to set goals for your social media growth is to use platforms that your target audience frequently visit. “When deciding which social media platforms to focus on, it’s important to do some research on where your customers already are. If the individuals you are targeting congregate on LinkedIn it might not make sense to put a lot of effort into a Facebook presence and vice versa” (Source: Podium)
Once you discover which social media sites to use, you should set the following goals for your social media marketing:
- Post content once daily. Doing this will keep you engaged with your target audience.
- Utilize a clear CTA (call to action), meaning always use your contact information for folks to reach out to you to find out more about your products or services.
- Make the best of social media branding by using cohesive messaging on a consistent basis. Doing this will distinguish your brand from competitors, and it will become a part of a household name among customers.
- Create your blog, site, email blasts, and more in a consistent manner in tone and voice, visual identity, schedule, and messaging. The result of this consistency is the same as point number three.
- Grow your community by seeking more page likes and more followers. Having more likes and followers will make your business more credible to most users. They will see that your product or service must be of high quality.
- Engage with your community by using and allowing shares, comments, likes, replies, and mentions. You can gain collective data of your community’s perception of your brand.
The end goal of social media marketing is to have conversions. You can build on your community as well as do some soft selling. Do this by maintaining the social aspect while also making customers aware of new products and services.
Other Ways to Scale for Business Growth
Another important aspect about scale includes the fact of rapidly adding revenue while also incrementally adding resources (Source: Edison Partners). To accomplish this, you must do the following:
- Employ good product-minded individuals. When you do this, you will gain customer-centricity, product development alignment with market needs, and more.
- Package services that add value for repeated selling and delivery. For example, you can provide timeline subscriptions or package deals.
- Combine services delivery with product management ownership. Doing this will lead to additional scalable services provisions and an additional scalable end product.
Once you do all the steps above, it is vital to check to see how your business is doing. You can use different metrics, such as Google Analytics, to accomplish this. You can also use Excel to keep track of your sales and whether they are increasing.
Preparing for Growth Analogy
As you go through your business journey, realize that everything will not always be an even and steady ride. Even Fortune 500 companies had some rough times. When you look at their graphs, you will notice how they either stayed at a certain level or declined during some periods. However, they still grew to astronomical levels as time went on.
Know When to Scale Your Business
In addition to implementing these steps, you must know when to scale your business. There are signs that signal when it is time to scale your business for new revenue streams, new customers, and more brand recognition. Additionally, you should scale your business when there is an opportunity to expand in an atmosphere with minimal risk. First step in scaling a business is making sure your website is capable and ready for increased traffic, customers, or sales (Source: LinearTech)
To maintain your growth and keep growing to maturity, utilize all of the above tips. You will be amazed at how far your brand will expand. The bottom line is that you will maintain expandable growth by utilizing scaling efforts.