Leveraging Long Tail Keywords for SEO Success in 2024 (Examples, List of Tools, & AI Prompts)

Looking to catch the eye of Google searchers at just the right moment?

I bet you’ve heard the term “keywords” a lot in the topic of Search Engine Optimization, right?

Let’s be real – keywords aren’t magic beans. They’re the everyday phrases we type into search bars to find what we need. As content creators, we want our web pages to be those answers!

But with millions of searches happening, how do you break through the noise?

Utilize Long Tail Keywords. They’re our secret weapon to reaching the right people with less competition.

As I always say: There’s no magic in SEO. It’s all science. But not rocket science. Let me break it down for you:

What are Long-Tail Keywords?

Long-tail keywords are specific, multi-word search phrases that people use to find exactly what they’re looking for online. They’re the opposite of short, generic keywords.

Imagine someone searching for “shoes.” Now, compare that to “women’s running shoes for flat feet.” Which one sounds like they know what they want?

That’s your long tail keyword at work – specific, targeted, and way easier to rank for than just “shoes.”

Long-Tail Keyword Examples:

  • Short keyword: “yoga”
  • Long-tail keyword: “yoga studio in Brooklyn with meditation and yin classes for adult beginners”
  • Short keyword: “shoes”
  • Long-tail keyword: “Buy breathable high ankle running socks for teenager boys online”
  • Short keyword: “facials”
  • Long-tail keyword: “organic facial treatments in Austin”, “natural base anti-aging facials”
  • Short keyword: “meditation”
  • Long-tail keyword: “how long should a daily meditation take”, “does meditation help with weightloss”
  • Short keyword: “Taekwondo”
  • Long-tail keyword: “Taekwondo studio near me with beginner adult classes in the evening”, “Taekwondo summer camp for school-age children”

Why Long-Tail Keywords are SEO Gold in 2024?

  • Less Competition: Everyone’s fighting over those short keywords. Long-tails give you a better shot at ranking high in search results, especially for newer websites.
  • Increased Relevance: Long-tail keywords attract people actively seeking your specific product or service. That means higher potential for them to convert!
  • Higher Conversion Rates: Targeted traffic means a better chance of turning visitors into buyers.
  • Niche Targeting: Get your business in front of your ideal customers.
  • Voice Search and AI Search Friendly: People speak naturally to their devices. Long-tails match those conversational queries (think: “Alexa, where’s the best local pizza?”).
  • Local SEO Dominance: Perfect for attracting people searching within your area.

How to Find the Perfect Long-Tail Keywords

Looking for the perfect long tail keywords for your business? Here’s what you can do:

1. Brainstorming and Think Like Your Audience

Put yourself in your customers’ shoes.

What specific questions would they ask?

What would they put in the search box to get the best answers and solutions?

Generative AI for content creation

2. Utilize Generative AI

Have you tried getting AIs such as Google’s Gemini or OpenAI’s ChatGPT to assist you with daily tasks and content creation? Here’s a prompt you can try to get some keyword ideas:

Act as an SEO expert and online content marketer, provide [5-10] long tail keyword suggestions for the following business, target audience, and location:
Type of Business: [Describe the business in 1-2 sentence.]
Product or Service [Enter your product or service.]
Target Audience: [Enter information about your ideal customers. Be specific with demographics, interests, etc.]
Location: [City, State, and any relevant neighborhoods]
(Optional) Unique Selling Points: [What sets your business apart? Special services, niche products, etc.]

Want to know which AI is better for you in content assistance? Read my recent article on:
OpenAI’s ChatGPT VS Google Gemini – AI Content Showdown

3. Utilize Keyword Research Tools

Use Google Suggest for long tail keywords

Here are some tools, both free and with paid options, to get you started:

Conclusion

Long tail keywords are about matching your content to what people are specifically searching for. It’s not rocket science; it’s just smart marketing. Start weaving these into your SEO strategy, and watch your site start to climb up those search rankings.

Want to learn more about SEO, check out our Resources page.

Need a hand finding the perfect long-tail keywords for your business? Contact us for a personalized SEO strategy session!