According to Simpler Media and Sitecore, these are the coming trends digital marketers are looking at:
- Budget and spend on digital marketing will rise.
- Digital marketers will use multiple platforms and tools to accomplish their marketing goals. (Online marketing channels: eMails, social media, display ads, paid search, mobile, business/web analytics, video ads, webinars, affiliate marketing, personalization, price comparison sites) (Offline channels: print, trade shows, direct mail, radio, TV, other events, telemarketing, out of home)
- Marketers will use predictive analysis in their marketing plans.
- Website traffic is still the biggest factor in measurements of ROI.