What is WordPress

WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL, which runs on a web hosting service. Features include a plugin architecture and a template system. WordPress is used by more than 22.0% of the top 10 million websites as of August 2013. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites.

Check out some of the WordPress websites LinearTech has developed: click here.

What is CMS

A content management system (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade. CMSs have been available since the late 1990s.

CMSs are often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMSs. CMSs typically aim to avoid the need for hand coding but may support it for specific elements or entire pages.

Digital Marketing Trends 2014/15

According to Simpler Media and Sitecore, these are the coming trends digital marketers are looking at:

  • Budget and spend on digital marketing will rise.
  • Digital marketers will use multiple platforms and tools to accomplish their marketing goals. (Online marketing channels: eMails, social media, display ads, paid search, mobile, business/web analytics, video ads, webinars, affiliate marketing, personalization, price comparison sites) (Offline channels: print, trade shows, direct mail, radio, TV, other events, telemarketing, out of home)
  • Marketers will use predictive analysis in their marketing plans.
  • Website traffic is still the biggest factor in measurements of ROI.
Responsive Web Design

Responsive Web Design

In recent years, the mobile device revolution has changed how web designers think.  Customers are spending their time online using their smartphones and tablets, and the sizes vary between all of these devices.  LinearTech’s designers have been at the forefront of this change, and we create websites that are highly functional and responsive to the screen size of the user.  No matter what technology your customers use to find you online, they will experience a responsive, well-designed website.

Examples of Responsive Websites Developed by LinearTech

All of the websites developed by LinearTech are responsive. The Gallery below offers several examples of LinearTech’s responsive mobile website design.

Website: Moonlight Like RV Park and Cottage
Website: Dunn Pittman
Website: Bay Leaf Indian Cuisine
Website: Rivertowne Rentals