Dress Up Your Storefront – Why Do You Need A GOOD Website?

Dress Up Your Storefront – Why Do You Need A GOOD Website?

Author: Jane H. Maulucci
The Reactive Voice

Imagine you were standing at the entrance of Storefronta highly recommended restaurant. As you peer through the cobwebs at the peeling paint on the door you cringe at the dirty windows and litter strewn all over the stoop.

You’d think, this can’t be the place… but the name and the address are correct. You shudder and decide not to go in. As you turn to leave, just two doors down, you see happy people stepping out from another eatery that’s got bright lights and some catchy tunes playing. You dash over to see if you need a reservation.

At one time, storefronts were all that businesses had to capture customers. And even today, many businesses still have storefronts and signage that lure people in. But now, reaching that front door is most likely the last step customers take before doing business with you, not the first.

The first step will be seeking you out with their digital brain which is good news for all the businesses that don’t have the real estate for a storefront. Your potential customer or client will hunt for you (or a business just like you) on the internet first. Even if they get a strong referral from someone they trust they will still whip out their phone or tablet to check out your internet storefront before making contact.

If they find you, but your web presence is shaky, like that spooky restaurant door, it won’t instill confidence in you or your business and they will likely go somewhere else. And if you have no web presence at all, then you technically don’t exist.

Websites are the new storefronts and provide a marketing advantage. They deliver direct instant communication to your clients and potential clients by giving them vital contact information and outlining the benefits of doing business with you. There is no other form of marketing that can make such a strong, consistent, and mobile connection with your customer.
Your website instantly provides information that your client needs to determine if you are the right provider for them. They can learn about your products and services, the history of your company, your business philosophy, read testimonials and decide they like you before they even get to your door.

Your next step is to open the door and close the sale. But you can only do that if your internet storefront brilliantly represents who you are and what you offer.

We build websites that are easy to navigate, distinctive, and mobile friendly. We combine graphics and compelling content to capture your customer and encourage them to take action. We make you standout on the net by utilizing keywords and tags that will make your site clearly visible.

You need an internet storefront to stay competitive, to retain your current customers, and to welcome new customers to your business. What does your storefront look like?

Contact LinearTech today!

Dress Up Your Storefront – Why Do You Need A GOOD Website?

Drive Traffic to Your Business’s Website (2015)

Drive Traffic to Your Business’s WebsiteMaybe you’ve just set up your company’s new website or social media site, or maybe you’ve had it for a while. If you are like many small businesses, you may be wondering if it is even worthwhile, after all, there are seldom any visitors to either site. But don’t give up yet, there are a few simple and low cost strategies you can use to drive traffic to your site, and to engage customers and potential customers with your business. Below are 8 strategies for improving traffic to your site:

  1. Be Active – No one wants to keep visiting a site that never changes. Keep your webpage and Facebook page dynamic and engaging with frequent posts. Posts can be about your product, new projects, or simply industry news. For example, a pet care business might post articles about grooming techniques. Keep your visitors interested!
  2. Use SEO, or Search Engine Optimization – Be proactive to make sure your site gets listed high in relevant search results. Firstly, that means getting your site listed on the major search engines, including Google, Yahoo! and Bing. Once you are listed, you need to have the right text and keywords to be listed for relevant searches. This means much more than simply listing words for the search engine to find. Search Engines have become highly sophisticated, and can recognize high quality content, vs. simple keyword listing. To rank high in results, you need high quality content such as articles and descriptions that incorporate keywords in a natural way. A good web designer will know how to structure your site and label content such as photos and graphics in a way that search engines can find.
  3. Tag, Like, and Share – This goes back to being active with your site, and with social media. When you see interesting articles and posts that are related to your business, don’t just read them and move on, be sure to Like, Share, and were applicable Tag other users in the post.
  4. Comment – Be sure to comment on relevant social media posts. Just remember, you’re representing your business, so be sure to your comments reflect your business in a good light.
  5. Set an advertising budget and use it for online advertising – Online advertising can help get your name out there. If you don’t have much money, don’t worry, online advertising can be highly flexible to your budget. Marketing firms can help you manage your online advertising to ensure you get the most value for your money.
  6. Engage – If you are a local business, focus your online activity on local sites where you can most effectively engage with potential customers. This can mean commenting on local topics, or targeting local websites for your online advertising.
  7. Encourage Engagement with Incentives – a great way to do this is with frequent online coupons, sales, and other opportunities for customers.   This will keep users visiting your site to see what is new.
  8. Stay in Touch (Follow Up) – You can add willing customers to an email newsletter list to keep them up to date with your business. Keep them informed about activities, promotions, and changes.