Thai, Korean, Vietnamese and Japanese Food. If you are thinking of eating something Asian, Sakura Asian Express, located in Greenville, North Carolina, is a one stop restaurant that will be the answer to your Asian flavors craving.
Search engine optimization is a big part of website optimization, but it’s only one part, not all of it. Optimizing your website for search engine so it ranks at the top of a search engine result page is a milestone of your marketing success. Your ultimate goal is to attract customers, end users, and increase conversions. Search engines are the same. They work for end users, readers, buyers, and consumers. If your customers like your products or services, and they are happy with your website, search engines will rank it high. There’s no trick, no shortcut. Provide high quality services, serve good products, and create an attractive website that best represent and promote your business.
Best practices for website optimization:
Set a goal for what you’d like to accomplish with your website – increase brand awareness, increase sales, increase audience engagement, etc. Each goal would have impact on the design, structure, and content of your website.
Optimize websites for searchers (people) and search engines.
Searchers are people. When somebody goes on Internet and a search engine page such as Google and Bing!, they have a purpose. They want information. Search engines have a purpose too – they want to answer these people’s questions and return the results they are looking for. If your products, services, and your website match the searcher’s criteria, you serve both the people and the search engines. If your website shows up in the search engine result pages, the user becomes your potential customer. Search engines crawl web page content to understand the purpose of the websites and the users, and they use programs, algorithms, and raters to try to feed the searchers with results that best match their inquiries. However, if your website is optimized to match the potential search keywords or strings, it will help search engine understand thus index your web pages quicker and with higher ranks.
Optimization on design
Great cognitive fluency
Relevant color scheme
Streamlined next steps readily available
Invest on high quality content and graphics
Relevant content based on users intent from search query
Relevant content to topic of search query.
Provides value to searchers
High quality writing and photos
Take good care of the following areas of your website: page title, URLs, page headers, content body, meta descriptions. Make sure they are not blank and updated with the most relevant and readable content.
Just the right amount of social media integration
No excessive social media sharing please. Too many “Share” and “Like” buttons that link to external web pages not only distracts readers, but also takes them away from your website, and sometimes away from your business. However, it is good to choose 1-3 social media platforms that are relevant to your business, keep them updated, and integrate them seamlessly in your website.
Make your website dynamic, not static.
Update your website regularly. Try to keep it up-to-date with the happenings of your business. Operating hours, contact info, prices, product information, new services, staff / personnel, events, photos, copyright statements, etc.
Make your website mobile friendly and responsive. For details about mobile friendly and responsive websites, please read this post.
Imagine you were standing at the entrance of a highly recommended restaurant. As you peer through the cobwebs at the peeling paint on the door you cringe at the dirty windows and litter strewn all over the stoop.
You’d think, this can’t be the place… but the name and the address are correct. You shudder and decide not to go in. As you turn to leave, just two doors down, you see happy people stepping out from another eatery that’s got bright lights and some catchy tunes playing. You dash over to see if you need a reservation.
At one time, storefronts were all that businesses had to capture customers. And even today, many businesses still have storefronts and signage that lure people in. But now, reaching that front door is most likely the last step customers take before doing business with you, not the first.
The first step will be seeking you out with their digital brain which is good news for all the businesses that don’t have the real estate for a storefront. Your potential customer or client will hunt for you (or a business just like you) on the internet first. Even if they get a strong referral from someone they trust they will still whip out their phone or tablet to check out your internet storefront before making contact.
If they find you, but your web presence is shaky, like that spooky restaurant door, it won’t instill confidence in you or your business and they will likely go somewhere else. And if you have no web presence at all, then you technically don’t exist.
Websites are the new storefronts and provide a marketing advantage. They deliver direct instant communication to your clients and potential clients by giving them vital contact information and outlining the benefits of doing business with you. There is no other form of marketing that can make such a strong, consistent, and mobile connection with your customer.
Your website instantly provides information that your client needs to determine if you are the right provider for them. They can learn about your products and services, the history of your company, your business philosophy, read testimonials and decide they like you before they even get to your door.
Your next step is to open the door and close the sale. But you can only do that if your internet storefront brilliantly represents who you are and what you offer.
We build websites that are easy to navigate, distinctive, and mobile friendly. We combine graphics and compelling content to capture your customer and encourage them to take action. We make you standout on the net by utilizing keywords and tags that will make your site clearly visible.
You need an internet storefront to stay competitive, to retain your current customers, and to welcome new customers to your business. What does your storefront look like?
WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL, which runs on a web hosting service. Features include a plugin architecture and a template system. WordPress is used by more than 22.0% of the top 10 million websites as of August 2013. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites.
Check out some of the WordPress websites LinearTech has developed: click here.